Understanding how search engines work is crucial to understanding how search engine optimisation (SEO) and rankings can be improved. The two main methods used by SEs for gathering information on keywords and web pages are indexing and crawling. In this guide, the SEO Experts at SEO Junkies examine both terms and what they mean for SEO.

How Does Indexing and Crawling Work?

SEO Junkies have realised the importance in knowing the difference between these two processes is for improving SEO.

What Is Indexing?

Indexing has two different definitions which can make it a little confusing to understand. One is a colloquial meaning for the word -Indexed-. This is essentially when a website shows up on Google or other search engines. What this means is that pages have been added to a search engine’s database (indexed) and therefore show up on the search engine.

Indexing in its real sense is something different. Pages are indexed by a search engine during the crawling process. Once a webpage has been crawled, relevant information such as keywords, phrases and their locations will be collated by the relevant search engines. The search engine will then use its algorithms to look these up in their database, like the index in a book, in order to locate pages and publish them on their search engine.

What Is Crawling?

Crawling is the process by which search engines classify and catalogue website data, which is then indexed. This is done through the use of web crawlers or Robots.

Crawlers begin their process by using a list of web addresses from previous crawling attempts, and by using a website’s site map to determine which pages to crawl. Web crawlers will then go through a site’s internal links in order to find data and keywords to index.

Website owners can give specifics about what parts of their websites can and can’t be crawled through the use of robot.txt files. Essentially, these regulate a web crawler’s access to a site and determine which parts of their site can be indexed.

However, some search engines – such as Google – will take robot.txt files as advisory files. This means that they can still crawl and index your site without your permission. Some crawlers will even target directories you have disallowed as part of your robot.txt file.

Understand Indexing and Crawling with SEO Junkies

Indexing and crawling can be confusing. Luckily, the SEO experts at SEO Junkies are available to help.

SEO Junkies are experts with extensive knowledge of best practice SEO. As such, they have a deep understanding of how search engines work, their processes and how this can affect a websites’ search engine optimisation.

To learn more about SEO Junkies’ services, or to talk to one of their SEO experts, visit their website today, give them a call on 0845 373 0595 or email them at .

Sources: http://searchengineland.com/how-search-engines-work-really-171556, https://www.google.com/insidesearch/howsearchworks/crawling-indexing.html

Many people have come to be familiar with SEO article writing services and the role they play in the internet today. For those who are not up to speed, the skinny is that SEO article writing services produce content for sites, blogs, and article directories with the intention of increasing their rank in the search engines thus driving more traffic and business to the site owners.

SEO Article Writing Services -A Continual Process

Many people think that once they have hired a company offering SEO article writing services and had their content produced, they are done. Nothing could be further from the truth. The tap the full potential of SEO article writing services, you need to have a continuous campaign to keep your page rank up. This is especially true for blogs, since they need fresh content on a continual basis. If you have taken advantage of some SEO article writing services in the past, but have discontinued it, check your statistics and chances are you will find a significant decrease since you stopped using SEO article writing services.

SEO Article Writing Services 101

The first thing you must know about SEO article writing services, is that the tone of the product must fit the page wherein it is going to be used. This will vary a great deal from site to site. For those using SEO article writing services to create back links via article directories, the tone is not so important as the content quality, relevance, and keyword density. But for those publishing content to a blog or web page from SEO article writing services, you must be sure that you contract a company that specializes in SEO article writing services. They can make or break your SEO campaign and if they break it, you lose money twice. The first money lost is in choosing poorly in your SEO article writing services you pay to produce the content. The second monetary loss is from reduced traffic and lost revenue from potential sales and repeat customers.

When you are choosing a company to provide you with SEO article writing services, you need to make sure that the company is custom writing your content. You don’t want SEO article writing services that consist of large packages of articles of a general nature. That is just filler for your site and will probably do more harm than good. You will notice the best results when you hire a firm that specializes in SEO article writing services and has a writer create content specifically for your website and then the company transfers full rights to you; you own the work.

Professional SEO article writing services will be able to consistently produce content that is half and half. This means that half of the content is mean to be interesting and informative and the other half will be formatted in a strategic fashion that only a company experienced in SEO article writing services will be able to combine. Choosing wisely from among the many SEO article writing services is paramount to your success.